2010
Developments in International Licensing
by Ciarán Coyle, Louise French (and Angela Andal-Ancion)
The 2010 Licensing Journal
June, 2010
Read Michael Stone's daily commentary from the 2010 Licensing Expo
What’s Keeping the Licensing World up at Night
by Michael Stone
AdAge.com
June 10, 2010
Media Brands Practice What They Preach
by Michael Stone
AdAge.com
June 9, 2010
Michael Stone’s Observations from Day One of the Show
by Michael Stone
AdAge.com
June 8, 2010
Licensing Life Line: Celebs, Retailers Rejoice
by Michael Stone
Marketing Daily
June 7, 2010
2009
How
Can You Mend a Broken Brand
by Michael Stone
Brandchannel.com
June 5, 2009
Read Michael Stone's daily commentary from
the 2009 Licensing Show
Michael
Stone Recaps What Was Missing From This Year's
Licensing Expo
by Michael Stone
AdAge.com
June 4, 2009
Michael
Stone’s Observations on the Rise of Nostalgia
by Michael Stone
AdAge.com
June 3, 2009
Michael
Stone Trendspots on Day One of the Show
by Michael Stone
AdAge.com
June 2, 2009
Doing
Good Means Doing Well
by Michael Stone
Brandweek
June 1, 2009
Expanding
Your Brand Globally
by Ciarán Coyle
The Licensing Journal
January, 2009
2008
How to Build Your Brand Internationally
(English)/(Chinese
)
by Ciarán Coyle
Asia Franchise and Business Opportunities
October – December, 2008
Avoid
the risks of using foreign manufacturers
by Oliver Herzfeld and Richard Bergovoy
www.managingip.com
September, 2008
Read Michael Stone's daily commentary from
the Licensing Show
Michael
Stone Wraps-up the Final Day of the New York
Licensing Show
by Michael Stone
AdAge.com
June 12, 2008
Michael
Stone Unearths Trends from Day 2 of the Licensing Show
by Michael Stone
AdAge.com
June 11, 2008
Beanstalk's
Michael Stone Tells You What You Missed
From Day One
by Michael Stone
AdAge.com
June 10, 2008
A
License to Drive Results
by Michael Stone and Faith Markham
Brandweek
June 9, 2008
Licensing
Essays
by Ciarán
Coyle
Marketing Magazine
May 21, 2008
Licensing
Is the Purest Form of Buzz Marketing
by Michael Stone
brandchannel.com
March 24, 2008
Pitfalls
in License Agreements
by Oliver Herzfeld and Richard R. Bergovoy
Executive Counsel
January 2008
DAS
Voices
by Michael Stone
December 2007
Getting
Your Brand Ready for Licensing Success
by Elizabeth Helene O’Neil
The Licensing Journal
November 2007
Trade
Mark Licensing Made Easy – Part Two
by Oliver Herzfeld and Richard Bergovoy
Managing IP
September 2007
Trade
Mark Licensing Made Easy – Part One
by Oliver Herzfeld and Richard Bergovoy
Managing IP
July/August 2007
Licensing
is the Purest Form of Buzz Marketing
by Michael Stone
June 2007
Parody
Use of Trademarks
by Eric Ruder
February 2007
Retail
by Design and the Licensing Link
by Ciaran Coyle and Louise French
Total Licensing
January 2007
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